Synopsis: The beauty and strength of the women of Juchitán, "Mexico's matriarchy", have inspired legends and songs for centuries, as well as recent tabloid stories of male harems and free love. This delightful documentary sets out to separate fact from folklore and sociology from sensationalism. Blossoms of Fire shows these women in all their brightly colored, opinionated glory as they run their own businesses, embroider their signature of fiery flowers and comment with angry humor on articles in the foreign press depicting them as a promiscuous matriarchy.