Synopsis: Every summer, proud dog owners bring their canine companions to Petaluma, California to compete for a highly coveted title. No, this isn't your standard "Best in Show" championship, this is the contest for the "World's Ugliest Dog." For more than 20 years, the grassroots contest has gained worldwide media attention and has given rise to a new class of competitors. 2010 was a particularly competitive year: vying for the top spot was rascal (The Veteran), Icky (the Rookie), and Pabst (The Champ).